In the lab
Can category-of-one destinations benefit from category-of-one software? I’m dismantling my hospitality tech stack and rebuilding it around a single destination—not the industry’s lowest common denominator.
Can hospitality be designed around rites of passage? I’m applying the transformation arc across architecture, interior design, rituals, digital assets and funnels to discover what actually changes guests—not just what makes for a beautiful stay.
Can data be used to forecast demand before it exists—instead of merely measuring demand after it appears? I’m searching for signals that reveal tomorrow’s categories before the market has language for them.
One new prediction each month on how AI will reshape hospitality. I’ll revisit the earlier bets as the evidence comes in. Predictions now. Public receipts later.